Can a hospital advertise in India?

A hospital is an establishment, not a registered medical practitioner, so it has more room than an individual doctor. It must still follow the Drugs and Magic Remedies Act, the Consumer Protection Act rules on misleading advertisements and ASCI's code. Claims about cure rates, guaranteed outcomes and comparisons with other hospitals remain off limits.

What brings the most OPD footfall for a hospital?

For most hospitals in India the largest single source is local search: Google Business Profile, maps, and department pages that match what patients actually type. Paid search works for high-intent procedures. Social media builds familiarity but rarely fills an OPD slot on its own.

How do doctor profiles help a hospital?

Patients choose a doctor, then book the hospital attached to that doctor. A consultant with a clear, factual, well-structured profile brings their own search demand into the hospital. Treating each consultant's page as a landing page rather than a staff listing is usually the fastest improvement available.

Suffix Media · For hospitals & clinics · Est. 2016

Fill the OPD, not the feed.

Patients in your city are searching for your departments right now and landing somewhere else. We fix what they find — maps, department pages, doctor profiles and paid search — and report in appointments, not impressions.

Where the patients actually come from.

Most hospital marketing budgets go to social media. Most hospital patients come from search and maps. We start where the demand already is.

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Local search and maps

Google Business Profile, department-level listings, directions, timings, photos and reviews. For most hospitals this is the single biggest untapped source of walk-ins.

S-02

A page per department

Cardiology, orthopaedics, maternity, dialysis — each with its own page, written the way patients search, not the way the brochure reads. One page per service, not one page for all of them.

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Doctor profiles that pull

Patients pick a consultant, then book the hospital attached to them. Each doctor gets a real profile page that earns its own search traffic and routes it to your appointment desk.

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Paid search, only where it pays.

We do not run ads on everything. We run them on the procedures where a patient is already deciding — and we stop the ones that bring enquiries your desk cannot convert.

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High-intent procedures first

Knee replacement, IVF, cataract, bariatric, dental implants. Searches where someone is choosing a hospital this month, not reading about symptoms.

D-02

Calls tracked to the desk

Every call and form tied back to the keyword that produced it, so you know which procedure is paying for itself and which is not.

D-03

Reputation, handled

Reviews requested properly, negatives answered within policy, listings kept consistent across maps, Practo and insurers. Quiet work, large effect.

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What a hospital may and may not say.

A hospital is an establishment, so it has more room than an individual doctor. It is not unlimited. The Drugs and Magic Remedies Act, the Consumer Protection rules on misleading advertisements and the ASCI code all apply — and your consultants are separately bound by the NMC guidelines for anything published in their own name. Read our breakdown of the NMC rules for doctors.

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Ways to work together.

Scope depends on how many beds, departments and locations you run. We will talk it through before anything is quoted.

Footfall

For single-location clinics

Google Business Profile and maps
Listings cleaned and made consistent
Review system set up
Monthly report in appointments

Departments

For multi-speciality hospitals

Everything in Footfall
A page per department and procedure
Doctor profile pages that rank
Paid search on high-intent procedures

Network

For hospital groups

Everything in Departments
Multi-location search and maps
Call tracking across every unit
A dedicated account team

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Say hello.

Tell us your city, your departments and what you are trying to fill. We will tell you honestly how we can help — and if we are not the right fit, we will say that too.

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