How long does B2B marketing take to show results?

Expect early signals in six to eight weeks: better quality enquiries and more of the right people on your site. Real pipeline usually takes three to six months, because that is how long a B2B buying committee takes to move. Anyone promising leads in a fortnight is selling clicks, not customers.

For B2B in India, is Google or LinkedIn better?

Google reaches people already looking for a solution, so it costs less per lead and closes faster. LinkedIn reaches people who do not yet know they have the problem, so it costs more but fills the pipeline for later. Most B2B companies should start with Google and add LinkedIn once the first is paying for itself.

Suffix Media · For B2B & technology companies · Est. 2016

Win over everyone who says yes.

In B2B nobody decides alone. The engineer checks if it works. Finance checks the price. The boss checks the risk. We make your company easy to say yes to for all three.

Where B2B deals are really won.

Not in the pitch. In the six months before it, while your buyer is quietly reading and you have no idea they exist.

B-01

Know who actually decides

Most B2B marketing talks to one person. Real deals pass through three or four. We work out who they are and write something useful for each of them.

B-02

Answer the hard questions

Price, setup, support, what happens when it breaks. Buyers search for this before they ever call you. If your site does not answer it, a competitor's does.

B-03

Be there before the shortlist

By the time someone asks for a demo, the shortlist is already made. We get you into the reading they do months earlier.

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A B2B sale takes months. We plan for that.

Anyone promising you leads next week is selling clicks, not customers. We agree upfront what progress looks like in month one, month three and month six — and then show you the same numbers every month, in plain words, including the ones that did not move.

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Ways to work together.

Scope depends on what you sell and how long your sales cycle runs. We will talk it through before anything is quoted.

Start

For companies building a first pipeline

Positioning and messaging fixed
Search that brings the right people
One case study, written properly
A monthly report you can actually read

Pipeline

For companies with a sales team

Everything in Start
Google and LinkedIn ads
Content for each decision maker
Leads tracked through to the deal

Partner

For companies selling across markets

Everything in Pipeline
Search across several countries
Events, PR and partnerships
A dedicated account team

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Say hello.

Tell us what you sell and who buys it. We will tell you honestly how we can help — and if we are not the right fit, we will say that too.

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